Wednesday, February 10, 2010

HBR, Say It All in 100 Words or Less

No matter what your role, you undoubtedly have to explain what your organization does several times a week (even if it's just at a cocktail party). This "elevator pitch" can be a critical tool in securing backing for your organization, forging a productive new partnership or winning a new customer. Start by explaining the problem your company aims to solve. Follow with a brief overview of what your company offers to your customers and why it is helpful to them. Share any successes or traction in the market you've had to date. Don't forget to express what you find personally compelling about your company's mission before the elevator reaches your floor.
Today Management Tip was adapted from "How to Write an Elevator Pitch," by Babak Nivi.

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