The two essential strategic choices are where to play and how to win. Answering these questions requires analysis and logic, yes, but most importantly, creative integration. Many good strategists only focus on one of those questions, trying diligently to figure out how to globalize or deliver a new product. A master strategist addresses both questions simultaneously and ensures the answers fit together. Don't rely on a single logic or analysis, but creatively integrate your company's choice about what market to play in and how to win there. The integration is what sets superb strategies apart from those that go nowhere.
Today's Management Tip was adapted from "Why Most CEOs Are Bad at Strategy" by Roger Martin.